Details on Supreme x Nike Air Max 98 Collection Release

Streetwear retailer Supreme and athletic apparel giant, Nike pair to produce a new version of the Air Max 98 sneaker.

The brands' collaboration, including the footwear featuring snakeskin, red, navy, and all black colorways with metallic, reflective mesh uppers, will offer a Dri-Fit Running Hat in five color options.

Shop the Supreme x Nike Air Max 98 collection online, supremenewyork.com, April 28 and in Japan locations on April 29.

The Air Max 98 shoes and Running Hat will not be sold in Supreme's New York, Los Angeles, London, or Paris stores.

There are Four Colorways of the Supreme x NikeLab Air Max 98

The last time Supreme and Nike joined to collaborate on a sneaker the canvas was an Air Jordan 5 and unveiled by Japanese magazine SHOES MASTER. Half of that process is replicated as the mag debuts pictures of the new Supreme x NikeLab Air max 98.

Initially, red, all-black, and beige snakeskin pairs surfaced on the internet, foremost being the red pair due to its announcement by NikeLab on Instagram. Now, the official nature of print media premieres the entire Supreme x NikeLab collection, which includes another colorway added to the three, navy.

Whenever the special Air Max 98s release, they will feature 360-degree reflective piping, shiny patent leather, and a color blocking scheme contrasted with silver metallic mesh never before used on the sneaker. Supreme detail on the Nike shoe hits along the heel courtesy of the phrase, "WORLD FAMOUS," decidedly appropriate for both brands. 

No news is available yet on when the shoes will arrive. Stay posted for more details on the Supreme x NikeLab Air Max 98 collaboration.

Source: HIGHSNOBIETY

Supreme Spring/Summer 2016 Lookbook

Some may be under the impression that Supreme, a skate-centered lifestyle clothing brand, is for the cool kids. The hype and exclusivity behind the brand lead to exorbitant resale prices and celebrity endorsements make Supreme more attractive to the fortunate.

However, individuality, pride, and youth is what drives Supreme and promotes it as a cool entity. People can be themselves and express their emotion in Supreme clothing; Supreme adorns the extraordinary who dare be unabashedly authentic.

Now, Supreme impresses its followers with a spring/summer 2016 collection. Along with branded T-shirts, headwear, and pants, a number of jackets feature in Supreme's new range. Prints and fabrics like snakeskin, leopard, camouflage, leather, denim, fleece and nylon fit the various outerwear pieces, like varsity jackets and car coats.

The simply worthless advertising gimmick collectibles also continue in Supreme's latest offering. A red Supreme x Everlast punching bag highlights the spring/summer 2016 preview page here.

View the lookbook for Supreme spring/summer 2016 above. Shop the delivery on Feb. 18 at Supreme's New York, Los Angeles, and London stores and in Japan on Feb. 20. The online shop will re-open on Feb. 25.

Supreme x Air Jordan 5 Official Release Date

Supreme and Air Jordan is an imperial collaboration. Both brands credit the golden era of popular culture, the 1990s, for their success and the history that makes them icons today. Representing different realms of sport, skate and basketball, Supreme and Air Jordan stand as symbols for trendy, observant and proud people accepting of unique lifestyles. Air Jordan 1s and Supreme's "Box Logo" tee forms a crisp, youthful uniform for an absorbent person. These qualities make the Supreme x Air Jordan 5 a mark of creative excellence.

When the sneaker was first designed in 1990 the application of a reflective tongue designed to light up with camera flashes was created to grab attention. Supreme and Air Jordan carry out this pizzazz with three new versions of the AJ 5 done in black, camouflage and white colorways. The icons' branding details the shoes: an underlaid Supreme logo, "94" is embroidered on the heel paying homage to 'Preme's birth year and accents, like 3M hints and a custom hang tag.

Purchase the Supreme x Air Jordan 5 Friday, Oct. 16 online and at Supreme's London location, as well as Saturday, Oct. 17 in Japan. Happy hunting.

Supreme Fall/Winter 2015

1990s remain the golden era of popular culture thanks to the rise of hip hop, skateboarding, Michael Jordan, and hubs like New York City. What is left from the era is honest artistry catered to lifestyle sensibilities commenting on urban landscapes. Clothing brand Supreme thrives off the influence the '90s provided adding the year's vintage aesthetic to every collection. Fall/Winter 2015 is no different as team skater Sage Elsesser in the brand's latest lookbook presents the cool range. Heavy outerwear is taped for necessity featuring varsity jackets, parkas, quilted flight jackets, and the Supreme/Schott® Hooded Shearling. Cold weather staples are also included like flannel and wool shirts and crewnecks. While Supreme's new lookbook showcases the diverse collection, Fall/Winter 2015 also houses a bevy of headwear and casual pieces such as denim, overalls, and sweats. Peruse the lookbook above and check out the offering in full here. Supreme Fall/Winter 2015 hits its New York, Los Angeles, and London locations on August 20 and Japan August 22.