Jordan Brand

Supreme x Air Jordan 5 Official Release Date by Alex Young

Supreme and Air Jordan is an imperial collaboration. Both brands credit the golden era of popular culture, the 1990s, for their success and the history that makes them icons today. Representing different realms of sport, skate and basketball, Supreme and Air Jordan stand as symbols for trendy, observant and proud people accepting of unique lifestyles. Air Jordan 1s and Supreme's "Box Logo" tee forms a crisp, youthful uniform for an absorbent person. These qualities make the Supreme x Air Jordan 5 a mark of creative excellence.

When the sneaker was first designed in 1990 the application of a reflective tongue designed to light up with camera flashes was created to grab attention. Supreme and Air Jordan carry out this pizzazz with three new versions of the AJ 5 done in black, camouflage and white colorways. The icons' branding details the shoes: an underlaid Supreme logo, "94" is embroidered on the heel paying homage to 'Preme's birth year and accents, like 3M hints and a custom hang tag.

Purchase the Supreme x Air Jordan 5 Friday, Oct. 16 online and at Supreme's London location, as well as Saturday, Oct. 17 in Japan. Happy hunting.

 

Drake & Air Jordan 10 'OVO' by Alex Young

For the last two weeks Drake's behavior resembles more of his boss, Michael Jordan; a statement complimenting and comparing Drake's winning spirit he exuded all throughout his beef with Meek Mill. Two years ago Drake aligned himself and OVO with greatness announcing a partnership with Jordan Brand. Quickly after the news fans learned they would be the ones to reap the rewards of the deal as 'OVO' Air Jordan 10 and 12 silhouettes surfaced on Drake's Instagram but never received a release date.

Roll forward to July 22, 2015, on this day to many Drake sits as the game's most popular rapper and most talented rapper. Meek Mill goes on a Twitter rant saying his recent success made relevant by his album Dreams Worth More Than Money should not be a surprise, he has "been had the culture" and it is no credit to his relationship with Nicki Minaj. He went on to Tweet, "Stop comparing drake to me too... He don't write his own raps! That's why he ain't tweet my album because we found out!" Drake is being challenged and rap's brash, primal, and proud culture means Drake must respond. Imagine how Michael Jordan felt after being challenged any point after winning back-to-back-to-back NBA championships, that is the type of frustration and determination that leads to the Flu Game and 6 rings when it is all said and done.

Drake's counterattack came swiftly, strategically dropping two diss tracks "Charged Up" and "Back To Back Freestyle" right before hip hop's epicenter shifted to Drake's home court-- Toronto, for OVO Fest this past weekend. OVO and all its fans relished in their icon's victory, taunting the loser with "Free Meek Mill" t-shirts and memes on screen while Drake performed. OVO Fest served as Drake's trophy ceremony, the man delivered on a world stage-- a true championship moment that made wearing the Air Jordan 10 'OVO' only appropriate, especially with the sneaker's public release date officially announced.

On September 12, 2015 the 'OVO' 10 will launch globally to select Jordan retailers. The sneaker boasts a tonal white colorway built with premium leathers and gold accents branding both parties. When Drake signed to Jordan Brand in 2013 it is unknown if the plan was to hold the shoes for a special moment, but thanks to Drake's dismantling of Meek Mill now is the perfect and only time. Watch the golden owl become timeless. 

 

 

 

Release Reminder: Air Jordan 1 Retro High OG "Chicago" by Alex Young

In case you forgot, this Saturday, May 30, Michael Jordan's first-ever Air Jordan will bless shelves across the world. The Air Jordan 1 Retro High OG "Chicago" will return in its original form just as it did 30 years ago, beginning with the colorway: white, black, and University red. Much to sneakerheads' delight the sneaker will feature a red Nike Air tag on the tongue, Air Jordan's black winged branding, and no Jumpman logo on the back heel like the 2013 release. The OG aesthetic carries over into packaging as the "Chicago" Ones will come unlaced, a nod to MJ's last game as a Bull. Get your pair May 30, 10am EST, at Nike.com and retailers like Livestock for $160 USD.

Thanks, Complex for the new looks and informational piece.

Air Jordan 7 Retro 'Hare' by Alex Young

Michael Jordan and Bugs Bunny's beautiful friendship began in Nike's 1992 Super Bowl commercial for the Air Jordan 7 'Hare'. The popularity of MJ and the Looney Tunes cartoon extended their partnership to the big screen with Warner Bros. 1996 film Space Jam. 23 years later the two icons rekindle Hare Jordan with the release of the Air Jordan 7 Retro 'Hare' just as it originally appeared back in '92. The sneaker features a White/True Red-Light Silver-Tourmaline colorway mixed with white leather and off-white nubuck. Along with the shoe Jordan Brand and Warner Bros. will release apparel and promotional items stemming from the original campaign, like the re-imagined Michael Jordan "Wings" poster and Hare Jordan pin set documented by Sole Collector above. Get your Air Jordan 7 Retro "Hare" on May 16, 10am EST, at Nike.com for $190; click through the images above and watch the 1992 ad below.

Air Jordan 4 Retro "Oreo" by Alex Young

After the release of the Air Jordan 4 "Legend Blue" and "Laser" the next Air Jordan 4 on the docket is the Retro "Tech Grey" or, as you may know it, "Oreo". Featuring simplistic black premium tumbled leather with Tech Grey accents, the "Oreo" originally released back in 1999 and returns to shelves February 21 on Nike.com, 10am EST, with a $190 USD price tag. Soak in the visuals above.