Serena Williams' New Nike Ad Will Give You Chills

Serena Williams at the U.S. Open in 2004 and 2018 - Comtpon x Off-White™

This Nike ad will give you chills. Not for the star power that is tennis champion Serena Williams or the promotion of a new Nike product, like the Off-White x Serena "Queen" collection, but for the jolt of confidence the commercial gives each viewer.

In her newest Nike spot, Serena Williams is seen as a child being trained by her first tennis coach and father Richard Williams. "This is you at the U.S. Open. This is you," Richard Williams says as she practices her serve. The screen cuts to Serena as a pro, a proven champion and her father's voiceover directs her movement on the tennis court. "Switch to the backhand... Take the net!... Be tough just like you want to win. Just like you at the U.S. Open," he says while Serena crushes opponents throughout her career. Black screen to copy. "It's only a crazy dream until you do it. Just do it."

It's up to you to turn your dreams to reality.

#NikeOverEverything

Details on Supreme x Nike Air Max 98 Collection Release

Streetwear retailer Supreme and athletic apparel giant, Nike pair to produce a new version of the Air Max 98 sneaker.

The brands' collaboration, including the footwear featuring snakeskin, red, navy, and all black colorways with metallic, reflective mesh uppers, will offer a Dri-Fit Running Hat in five color options.

Shop the Supreme x Nike Air Max 98 collection online, supremenewyork.com, April 28 and in Japan locations on April 29.

The Air Max 98 shoes and Running Hat will not be sold in Supreme's New York, Los Angeles, London, or Paris stores.

There are Four Colorways of the Supreme x NikeLab Air Max 98

The last time Supreme and Nike joined to collaborate on a sneaker the canvas was an Air Jordan 5 and unveiled by Japanese magazine SHOES MASTER. Half of that process is replicated as the mag debuts pictures of the new Supreme x NikeLab Air max 98.

Initially, red, all-black, and beige snakeskin pairs surfaced on the internet, foremost being the red pair due to its announcement by NikeLab on Instagram. Now, the official nature of print media premieres the entire Supreme x NikeLab collection, which includes another colorway added to the three, navy.

Whenever the special Air Max 98s release, they will feature 360-degree reflective piping, shiny patent leather, and a color blocking scheme contrasted with silver metallic mesh never before used on the sneaker. Supreme detail on the Nike shoe hits along the heel courtesy of the phrase, "WORLD FAMOUS," decidedly appropriate for both brands. 

No news is available yet on when the shoes will arrive. Stay posted for more details on the Supreme x NikeLab Air Max 98 collaboration.

Source: HIGHSNOBIETY

Stussy x Nike Air Max 95 Collaboration Preview

Lauded as streetwear legend, Stussy celebrates 35 years of existence with a Nike Air Max 95 collaboration. The California brand and the Swoosh deliver a pack of three monochromatic Air Max 95 silhouettes. Black, olive and blue options adorn the Air Max upper constructed of nylon. A white midsole and outsole contrast the colorway while Stussy branding hits the sneaker's tongue.

Stussy x Nike Air Max 95 releases Dec. 11, 2015.

Nike Signs Record Sponsorship Deal with University of Michigan

This college football season you may not recognize your favorite team thanks to the numerous switches regarding athletics sponsorship deals. Last year Notre Dame made headlines as it ended its partnership with adidas, moving to Under Armour for a $90 million 10 year deal. In January of 2015 the University of Miami announced it would leave Nike for adidas after building 27-years worth of heritage together, this move coming shortly after Nike lost its Arizona St. contract as well. These subsequent sponsorship transitions took away some of Nike's global reach, especially in such a big market like college football. adidas' collection of marquee sponsorships and Under Armour's ascension result in Nike needing a huge power play.

Tides shifted toward the Swoosh last week when the University of Michigan agreed to terms with Nike on a 2016 to 2027 deal. Financial terms were released yesterday and the sponsorship deal between Michigan and Nike is the most lucrative in college sports, seeing Michigan make $76.8 million in cash payouts, $80.2 million in equipment, and a $12 million signing bonus. The $169 million endorsement deal also has a four-year extension including an increased per-year payment. Michigan has remained one of the biggest names in sport since its previous 1994-2007 stint with the Swoosh, new product, new coach, and new market makes the two a match again. Beginning on August 1, 2016 Wolverines football and baseball teams will wear Nike; basketball teams will wear Jordan Brand. Read more details on the deal here.