DMNT Stripe Collection

DMNT shot by Tony Duff

Dominate, a clothing label with New Jersey ties courtesy of its founder, Raquan Haynes, releases sporty T-shirts with the help of some Pittsburgh, Pa. based photographers.

Officially written abbreviated as DMNT, the brand offers three shirts in green and navy, red and navy, and white and navy stripes. DMNT text emblazons each T-shirt.

Artists Jasano Brooks and Tony Duff present the shirt's visuals. Shots with cool backdrops, like the Smithfield Liberty Garage and it's futuristic looking exit ramp, and the 'Burgh's skyline flashing in the distance, highlight DMNT's logo tee.

Since receiving welcomed exposure on the backs of rapper Fabolous and pop star Justin Bieber, DMNT capitalizes on the promotion and strikes a fire due to the new tee's distinctive design.

Shop the stripe collection from DMNT here and check out more of the images on the company's Instagram.

DMNT shot by Jasano Brooks

DMNT shot by Tony Duff

Choo Jackson and Daily Bread Present "Forever Kool Fried Chicken"

From "Time Spent with Choo Jackson," readers learned that Daily Bread, a lifestyle brand stationed in Pittsburgh, Pa., was "one of the first companies to promote Choo and expand his creative image" locally in the 'Burgh and nationally. Daily Bread uses the rapper in clothing look books, print deliverables, and they even host events for Choo and other rappers in the steel city.

The streetwear clothier, concert promoter, and skate team now develops their working relationship with Foreverkool Records' Choo Jackson. As partners, Choo and Daily Bread collaborate to present "Forever Kool Fried Chicken," a T-shirt range inspired by Choo's real life experiences flipping and frying chicken.

Blue, gray, and yellow color the tees which are nostalgic wearables that reflect on Choo's time in the food business in Chambersburg, Pa, also known as Chillinburg. The T-shirts are the first time the musician has provided merchandise for his fans. They also smartly draw attention to Choo's upcoming project with Sledgren of Taylor Gang, "Pray 4 The Best."

Additionally, "Forever Kool Fried Chicken" collection is limited to 100 shirts and will be followed by the "Back From Texas" collection, an offering of hats adorned with lyrics from Choo's hit song.

Shop "Forever Kool Fried Chicken" at Choo or Daily Bread's web-store here and here. 

Pack of Wolves Wearing Shop412

Via Shop412

With a precise and valuable mission statement, agreeable visuals, and detailed archive of projects, Shop412 launches a new web experience. The Pittsburgh lifestyle brand and clothier's 'About' page reads, "412 was birthed in 2007 with the aim to create a brand that celebrated Pittsburgh's emerging generation of cultural creators and professional athletes."

The 'Burgh's proud heritage shapes Shop412's logo and is the company's source of inspiration. While the city's area code remains the prime image for 412, a wolf is used as symbolism to represent the quality and ideals of Pittsburgh's cultural community built "TOGETHER."

After recently remodeling its storefront, moving the sneaker wall to a window cavity with open shelves and lush greenery peering through, a ferocious, salivating neon wolf adorns the shop and faces customers who enter. "Hometown•Is•Hero 412 Built," encourages the sign.

Shop412

SFOT's supportive manifesto "started out as just an idea. A feeling. Our desire to represent our city. Our family. Us. All of us. Together."

Naturally, actors in the steel city's cultural scene seek 412 wear to boast their hometown's creative and diligent spirit. Keep Pittsburgh Dope, the don of capturing popular life and style, photographed local rapper Mars Jackson during his concert at Carnegie Museum of Art in a black long-sleeve shirt printed with the brand's wolf emblem. Menswear purveyor PixburghCam shops 412, and 24/7 Pittsburgh advocate Cody Baker loves the 412 x Heinz shirt, a collaboration bringing awareness to hunger in the region and nationally. See packs of Pittsburghers cooperatively and dominantly thrive together in 412.

The new web-store welcomes supporters with a classic logo offering in black, grey, gold, and red. Officially called the '412 Hometown' collection, the wolf appears on black and white long-sleeve tees, as well as a black hoodie.

Creating "a logo for a proud town," Shop412 is a staunch reminder of the valuable content that is produced from a supportive and engaged community.

Two-Day Pop-up Shop Selling Special Pittsburgh Merchandise to Appear

Five native Pittsburgh creative and designer influencers prepare to open a two-day pop-up shop with exclusive and random items only available to patrons in the Steel City.

Imaginative sneaker engineer, John Geiger, swag purveyor PixburghCam, fashion designer Makayla Wray, creative director of Neon Social, Preslav, and DJ Pete Butta will host pop-up shops in downtown Pittsburgh at Liberty Avenue Newsstand Gateway 4, and in the city's East End at sneaker retailer Refresh PGH.

The shops will sell "Pixburgh" merchandise taking shape in socks, T-shirts, and button-downs. Wray repurposes one-of-one vintage Pittsburgh tees, while Geiger and Butta deliver an adaptation of Kanye West's "I Feel Like Pablo" and "I Feel Like Kobe" shirts. Geiger localizes Ye's message and celebrates the city's proud sports tradition with two of its legends, Dock Ellis, Jr. of the Pirates and Franco Harris of the Steelers. Butta uses his shirt to showcase the spots he spins at, like Flats On Carson over on Pittsburgh's South Side. Also, the button-down pays homage to 'Burgh culture with "446 BRIDGES, 14 RINGS, 3 RIVERS, 1 PIXBURGH" inscribed on the back. There will also be a special release from Neon Social.

Roll through the downtown shop on Friday, April 29, from 2-4 then 6-8 p.m. and stop by the pop-up and cookout at Refresh PGH starting at 12 p.m on Saturday, April 30.

Locations

Refresh PGH: 5450 Penn Ave, Pittsburgh, PA 15206

Thrift.Wear.Repeat

Clothes are at their best when you can see the character worn into every thread.

In collaboration with ThriftLorde$, InTheRough Style presents Thrift. Wear. Repeat, a look book intended to accentuate the distinct garments curated by Brown Dixon and Tobore Edeki of their burgeoning Instagram hustle.  Thrifted clothing may be old and faded, but the time endured with its previous owners and their cultural significance adds vitality to every thread. 

From the purple logo to the purple brick wallpaper to the purple packaging, ThriftLorde$ is a visual experience spent perusing long lost clothing items your mom labeled "DONATE" and threw into the Goodwill box.  That was, of course, before Brown and Tobore rolled through to resurrect the Beatles 1964 American Tour t-shirt and Charles Woodson's Oakland Raiders Reebok jersey as timeless vintage wear.

There are websites to buy dead stock Supreme and Hood by Air T-shirts, as well as other over-hyped garments.  ThriftLorde$ is not that place.  While scrolling through their more than 8000 posts, it is not uncommon to see some fresh vintage Hilfiger gear or rare vintage Nike silhouettes.  Brown and Tobore aren't about the hype.  Their offering is a tailored closet that is representative of their own style and experiences.  George Mason and VCU garb are staples in the Lorde$ rotation as they claim Virginia roots.  Explore some of the additional content the duo publishes and the context of the style they project becomes clear.  A video of  a Nike basketball commercial of players dribbling and shuffling to create a freestyle beat prompts the nostalgia associated with the retro Ben Wallace Pistons jersey conveniently selling for $18 further down the feed.

Nike basketball freestyle commercial circa 2001🔥🔥🔥🔥 Credits: @kstaxkz⚡️ #ThriftLorde$

A video posted by ThriftLorde$ (@thriftlordes) on Apr 11, 2016 at 3:39pm PDT

Instagram is just the first touch point of the ThriftLorde$ brand.  You'll also find a gofundme link in their bio providing users the opportunity to donate towards the Flint Water Crisis. Their website is another commercial intersection, but it is also home to the more personal side of Brown and Tobore, as their creative outlets--paintings, graphic design work and blogs--take over the foreground.  

DM your email and receive an invoice plus $3 shipping.  An online business doesn't need to have a laborious checkout process.  Before Instagram, Brown and Tobore were using eBay to push their various pickups.  Allen Iverson Georgetown jerseys were hot-sellers, but that didn't keep the auction-style platform from taking its 10%.  After cutting out the middle-man, ThriftLorde$ boasts over 8000 potential customers. 

Browse the selected images above in the look book, and ThriftLorde$ will accommodate you on their Instagram page here.