LifeOfLanie

FlickChix by Maxwell Young

F*ck Donald Trump.  Roll up. Courtesy of FlickChix

F*ck Donald Trump.  Roll up. Courtesy of FlickChix

You may already know Love.Char through her sultry themed Instagram photos or seen LifeofLanie in one of her many YouTube vlogs and beauty videos.  Separately, sisters Char and Lanie have grown and leveraged their social media platforms to explore aspects within the music and entertainment journalism industries, as far as styling on set for music videos or interning at The Fader, but their platforms have also provided interesting entrepreneurial opportunities.  Char parlayed her popularity into merchandise appropriate for her cool, curly-haired lifestyle selling lighters, rolling trays, hair picks, and hair products. Lanie, on the other hand, has utilized her talent for graphic design and web development to make custom websites and banners for other social media personalities, while also designing a makeup box: Sweater Weather.  Together, they have teamed up to launch FlickChix, a one-stop shop for custom lighters.

"Char and I started FlickChix because it was the perfect way to join forces.  I'm a graphic designer, and Char had already been selling lighters with her pictures on it.  You rarely see lighters with eye catching graphics on them, so we decided to create some with the intent of people collecting them and displaying them when the lighter fluid runs out," says Lanie.

Rather than buy another generic Bic lighter in a color you've undoubtedly had several times over, not to mention letting a friend steal it, head to FlickChix for a unique lighter experience. The sister's inaugural collection is politically charged, featuring a vintage Barack Obama and a sinister President Trump, although collections will change periodically.  FlickChix also offers a custom lighter service. Perhaps you wanted your own special lighters for an event or your own brand.  Customers can submit their own photos and designs, and FlickChix will create that one-of-a-kind lighter.  Your shopping for dope ass lighters begins here. Spark up in style.

Thrift.Wear.Repeat by Alex Young

Clothes are at their best when you can see the character worn into every thread.

In collaboration with ThriftLorde$, InTheRough Style presents Thrift. Wear. Repeat, a look book intended to accentuate the distinct garments curated by Brown Dixon and Tobore Edeki of their burgeoning Instagram hustle.  Thrifted clothing may be old and faded, but the time endured with its previous owners and their cultural significance adds vitality to every thread. 

From the purple logo to the purple brick wallpaper to the purple packaging, ThriftLorde$ is a visual experience spent perusing long lost clothing items your mom labeled "DONATE" and threw into the Goodwill box.  That was, of course, before Brown and Tobore rolled through to resurrect the Beatles 1964 American Tour t-shirt and Charles Woodson's Oakland Raiders Reebok jersey as timeless vintage wear.

There are websites to buy dead stock Supreme and Hood by Air T-shirts, as well as other over-hyped garments.  ThriftLorde$ is not that place.  While scrolling through their more than 8000 posts, it is not uncommon to see some fresh vintage Hilfiger gear or rare vintage Nike silhouettes.  Brown and Tobore aren't about the hype.  Their offering is a tailored closet that is representative of their own style and experiences.  George Mason and VCU garb are staples in the Lorde$ rotation as they claim Virginia roots.  Explore some of the additional content the duo publishes and the context of the style they project becomes clear.  A video of  a Nike basketball commercial of players dribbling and shuffling to create a freestyle beat prompts the nostalgia associated with the retro Ben Wallace Pistons jersey conveniently selling for $18 further down the feed.

Nike basketball freestyle commercial circa 2001🔥🔥🔥🔥 Credits: @kstaxkz⚡️ #ThriftLorde$

A video posted by ThriftLorde$ (@thriftlordes) on

 

Instagram is just the first touch point of the ThriftLorde$ brand.  You'll also find a gofundme link in their bio providing users the opportunity to donate towards the Flint Water Crisis. Their website is another commercial intersection, but it is also home to the more personal side of Brown and Tobore, as their creative outlets--paintings, graphic design work and blogs--take over the foreground.  

DM your email and receive an invoice plus $3 shipping.  An online business doesn't need to have a laborious checkout process.  Before Instagram, Brown and Tobore were using eBay to push their various pickups.  Allen Iverson Georgetown jerseys were hot-sellers, but that didn't keep the auction-style platform from taking its 10%.  After cutting out the middle-man, ThriftLorde$ boasts over 8000 potential customers. 

Browse the selected images above in the look book, and ThriftLorde$ will accommodate you on their Instagram page here

InTheRough for LifeOfLanie - How To Style: Glasses by Alex Young

Lanie is the Jack of all trades. Better known as LifeOfLanie, the YouTube sensation, beauty guru, fashionista, and socialite has the unique ability to capture and set trends-- her InHerRoughStyle features are perfect examples. After browsing her YouTube channel call her your personal stylist and cosmetologist, her inviting personality only makes her brand more relatable. This makes her a valuable ambassador for companies like See.Saw.Seen Eyewear, who task Lanie with styling five different pair of glasses in her latest video. She does the project justice from beginning to end, outfitting a blue and white romper with tortoise frames. See for yourself below. 

The soundtrack to Lanie's "How To Style: Glasses" video is curated by InTheRough. ITR provided Lanie four options of playlists to insert in her video, each trying to fit her preferred edm, hip-hop, and r&b vibes. While the video does not include all four options, they are available on ITR's SoundCloud profile and OfficeVibes.