Nike Unveils 2015 Black History Month Collection

Sports.  An industry infused with black athletes and black culture celebrates Black History Month with Nike's 2015 BHM Collection.  A black and white color palette with varying patterns dawn 12 styles of footwear including Nike's LeBron 12, Kobe 9 Elite, KD7, Kyrie 1, Air Jordan XX9 and many more.  The collection will be available at select Nike retailers and Nike.com beginning on January 17.  Part of the proceeds will benefit the Nike  Ever Higher Fund, which supports organizations that leverage the power of sport to maximize the potential of underserved youth.

A Town Divided by Sneakers

Did you know athletic brand behemoths adidas and PUMA were created by a pair of German brothers?  Originating out of Herzogenaurach, Germany, adidas and PUMA were the result of a falling out by the Adolf and Rudolph Dassler brothers during World War II.  The town of 22,000 people, which both brands claim as their hometown, has been divided by the rivalry.  "The city of bent necks" for the way everyone would first glaze at another's shoes has been so polarized by this divide that its mayor balances out his wardrobe with adidas and PUMA apparel  equally.  The feud that has isolated the northern and southern parts of the town has supposedly come to an end with the proposal of joint practices between the "pumeraner" and "adidassler" soccer clubs.  Officials from both brands say the feud is over, but history of the divide is evident in these visuals provided by Wall Street Journal.

Air Jordan 4 Retro 'Legend Blue' Official Images

Before the New Year we showed you images of the remastered Air Jordan 4 'Legend Blue' done in the best material Jordan Brand could get their hands on to date. Today Nike has unleashed the official images of said 1999 retro sneaker. The upper of this AJ 4 features a premium white tumbled leather upper accented with Midnight Navy lining and lace brackets. Legend Blue finds its way onto the Jumpman logos placed on the tongue, heel counter, and inner sole. Purchase yours on January 10 on Nike.com, 10am EST/ 7am PST (yay! to not waking up at 8am anymore).