Supreme Spring/Summer 2016 Lookbook

Some may be under the impression that Supreme, a skate-centered lifestyle clothing brand, is for the cool kids. The hype and exclusivity behind the brand lead to exorbitant resale prices and celebrity endorsements make Supreme more attractive to the fortunate.

However, individuality, pride, and youth is what drives Supreme and promotes it as a cool entity. People can be themselves and express their emotion in Supreme clothing; Supreme adorns the extraordinary who dare be unabashedly authentic.

Now, Supreme impresses its followers with a spring/summer 2016 collection. Along with branded T-shirts, headwear, and pants, a number of jackets feature in Supreme's new range. Prints and fabrics like snakeskin, leopard, camouflage, leather, denim, fleece and nylon fit the various outerwear pieces, like varsity jackets and car coats.

The simply worthless advertising gimmick collectibles also continue in Supreme's latest offering. A red Supreme x Everlast punching bag highlights the spring/summer 2016 preview page here.

View the lookbook for Supreme spring/summer 2016 above. Shop the delivery on Feb. 18 at Supreme's New York, Los Angeles, and London stores and in Japan on Feb. 20. The online shop will re-open on Feb. 25.

URLA Brand featuring Cozz and Tha Committee

Cozz for URLA Brand

Underrated Los Angeles, more popularly known as URLA, is a lifestyle clothing brand originating in Los Angeles, Ca.

URLA's moniker and mission is an exposé of sorts, as the brand showcases, highlights, and promotes a class of artists undiscovered or underappreciated in the Los Angeles area and beyond. The creative forces, be them rappers or models, join URLA brand in projects such as collaborative t-shirts and lookbooks. URLA uses its website and social media platforms to feature the works, and then visibility is increased by the garments' real world implementation like on stage at live music shows.

For instance, in the past, California rapper Murs (Making the Universe Recognize and Submit or Making Underground Raw Shit), collaborated with URLA on multiple t-shirts, like "The Youth Have The Power," "Everybody Is Somebody," and the most recent "Three Sixteen" capsule. (Listen to his song called "No Shots" with producer 9th Wonder and Pittsburgh rapper Mac Miller.)

Additionally, the latest collection and collaboration from URLA cannot go overlooked. The streetwear label's new range of products, consisting of branded beanies, dad caps and a long sleeve logo T-shirt, are modeled by rap group Tha Committee, front manned by Cody Macc, aka Cozz from Dreamville Records. The clothing and lookbook release comes roughly two weeks after Cozz dropped his latest mixtape, Nothin Personal. MEEZ, the tape's executive producer, and Correy C, who appeared on Revenge of the Dreamers II, are also featured in the curated visuals. 

Underrated Los Angeles' brand execution, the partnership with relevant artists, and promotions underline the up and coming talents people need to take notice of. Through its clothing collections, URLA shows appreciation to the art and the culture at face value.

Shop URLA at urlabrand.com.

Shop412 x John Geiger "One City" Capsule

John Geiger

John Geiger is praised for his imagination, aestheticism and craftsmanship regarding footwear. In person and on the internet he is known to influence viewers with curated high fashion looks mixed with distinct streetwear flavors. Geiger is highly visible, spot him courtside throughout the NBA season laced in custom Air Force 1s and Mitchell & Ness cap atop his head or track him down shopping in New York, he usually has on a leather jacket and distressed denim. A look down at Geiger's feet and at his Instagram one can understand how he carves a niche in the culture: his vision for bespoke footwear.

The poster boy for Nike's Air Force 1 High silhouette, Saint Laurent and Air Jordan sneakers fill Geiger's sneaker closet. He extends his passion toward sneaker culture in his eponymous label, which creates unique re-imaginations of various AF1s, all made by The Shoe Surgeon. "Misplaced Checks" was 25 numbered pairs of classic, high white AF1s with the Swoosh replaced by 16 different "checks," like a liquid gold leather one or red pony hair one, released for the public.

Geiger's limitless creativity pushes popular culture and his Pittsburgh, Pa. roots mean it only fitting lifestyle stronghold Shop412 recruits its city mate in collaboration. On Black Friday John Geiger and Shop412 pair to release the "One City" capsule.

412, Pittsburgh's area code and, foremost, streetwear provider, works to elevate the platform at which the world views the city. 412's formula to do this is "TOGETHER," a way to present the city and everyone in it as united. #OneMillionMeals was a project by 412 and Heinz to feed families through the Greater Pittsburgh Community Food Bank.

The "One City" capsule symbolizes two creative forces joining to promote their hometown. Shop412 and John Geiger offer a four-piece collection with a long sleeve T-shirt, parka, snapback and hood. Each "One City" garment takes a black colorway with black-sheen font graphics, like P 4 I 1 T 2. "One City" capsule is available on Nov. 27 at 11 am.

Shop412

420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507

Matériel Supply "Streets À Regalia" Fall 2015 Collection

New York-based skate label Matériel is a creative expression and reflection of the world it inhabits. This characteristic allows the brand to seamlessly execute its ideas, clearly integrating them with design.

For Fall 2015 Matériel draws on past travels to Paris, France in a graphic t-shirt collection. Hand-drawn, sans typography, French vinyl records, and vintage travel books inspires the range presented in Matériel's "Streets À Regalia" lookbook. Shot on 35mm film, the visuals immerse the lifestyle brand in descriptive Parisian streets and linear impressions. Each graphic is akin to an album cover presenting different emotions and scenery referenced to the streets of Brooklyn, NY.

Whether abroad or in native New York, Matériel Supply naturally absorbs the cultures displayed to offer accurate interpretations grouped under a skate theme, all of which is credited to the groups' "Abstract Minds". Shop the entire Fall 2015 collection here. 

Welcome Pittsburgh Steelers 2015 Season Opener with Shop412 "World Champs" Collection

Today marks the beginning of the 2015 NFL season when the Pittsburgh Steelers take on the New England Patriots. The season opener is a time of pomp and circumstance. For the Patriots, tonight is banner raising night, engraving their 2014-2015 campaign in the history books and on their fingers. Tonight is also the night Tom Brady is making his season debut; four games earlier than NFL commissioner Roger Goodell had intended as punishment following the inane proceedings of Deflategate.  But for Steelers fans, tonight is the night for the six-time World Champs to levy some pure gridiron justice onto the defending Super Bowl cheaters. 

Pittsburgh's lifestyle brand Shop412 welcomes the new season releasing its "World Champs" collection. While the Patriots certainly garner stature thanks to four Super Bowl wins spanning 2001 to 2014, their legacy to some is tainted with fraudulent actions. The Steelers prove their supremacy on the field; six Vince Lombardi Trophies in Pittsburgh means consistency, excellence, and winning tradition-- genuine characteristics that define the team's greatness. When 412 prints "World Champs" on a Coach's Jacket, t-shirt, and hoodie it is fact and an expectation held by the entire city. The garments are annotated with Shop412 branding and six stars symbolizing the team's victories. Stop down to the South Side before the game and shop the collection in store or if you are unavailable visit their online location here.

420 South 27th St

Pittsburgh, PA 15203

(412) 586-7507