Will You Sign My Yearbook?

Ask any Ad man the key components to good advertising and surely one they mention is striking emotion through relatability.

Remember on the last day of school when everybody received their yearbooks and ran frantic through the halls stopping at every person they saw asking them to sign it? "H.A.G." (Have A Great Summer!) in rainbow markers adorned every page while teachers and best friends touched on inside jokes and personal well wishes as summer began. Once your crush made their mark the pursuit was over.

British menswear label Brutus captures the nostalgia and excitement this moment brings in its latest campaign shot by Lydia Garnett in the Isle of Wight on the eve of summer break. Instead of signing yearbooks best friends Brody, Jody, and Katie write their cheerful messages on each other's shirts-- uniform short-sleeved button downs crafted by Brutus. The concept featured in Accent Magazine highlights the brand's timeless aesthetic it has represented for 50 years in its garments (and is smartly debuted just in time for back to school).

Waraire Boswell

Standing at 6'7" tall, Waraire Boswell has dveloped his namesake brand out of necessity.  With quality and functionality at the forefront of every design, Boswell has had success in the menswear industry for over the last 12 years.  His height and nature of designs has appealed to many athletes such as Chris Bosh, Matt Kemp, Kobe Bryant, and Lebron James, while simultaneously catapulting his brand into the fashion spotlight.

In 2013, Boswell expanded his brand with a casual athletic leisure line BOSWELL.  Now in 2015, the CEO has unveiled his own line of ready-to-wear clothing.  The collection, although chic, is simple in construction and color, as he sticks with whites and blacks.  Based around protection, Boswell's collection features the Lear Suit, which blends the comfort of a sweatsuit and aesthetics of streetwear with the functionality and formality of a traditional suit.  Also in the ready-to-wear line are elongated button-down shirts with various collar options, as well as a leather mask.  Head over to Waraire Boswell's site now to check out his latest project and check out the lookbook below.