With so many limited release shoes and hundreds of silhouette variations, it's easy to lose focus on the macro view of the sneaker game, but the industry is changing. Brands like adidas and Nike, which have been synonymous with the sportswear industry, have ventured into the middle ground occupying the merging gap between sport and fashion.
This past fall, adidas released the Tubular: a modern, innovative, and commercial silhouette heavily influenced by the high-fashion Y-3 Qasa Shell. The shoe's designer and now VP of Global Design, Nic Galway, recently sat down with Nice Kicks to discuss the shoes design as well as how adidas plans to navigate the current intersection between style and sport. Check out an excerpt of the conversation below as well as the accompanying video, and for a full read head here.