‘The culture’ hit the broadside of IKEA. Meech, a 19-year-old who called Ian Connor, Luka Sabbat, Virgil Abloh and Bloody Osiris his style idols, played a similar fashion role at the furniture store. He might as well been shopping for his dorm room as he plans to attend college next fall. But really he displayed his outfit against the varying decor in the showroom, a bright yellow IKEA shopping bag in hand to look the part. He called himself and the mentioned fashionistas different. “Being themselves actually,” Meech finished. “I love being myself.”

Likewise, the Moon Township, Pa. native, also loves clothes. Officially named Demetrius “Meech” Mackey, he wants to become a celebrity stylist, and in the meantime, he’s a signed model for Docherty Agency.  Finding a balance between high and low-fashion while supporting upstart designers is what helps his taste be “fashionable.” Meech began in seventh grade as a self-described sneakerhead though.

The pure blue IKEA facade caught cool looks with Meech in front of the camera lens and the building. He donned an Angelo Numa tie-dye puffer coat with exquisite sleeves. Numa studies at SCAD in Atlanta, Ga. Unlike his accessories, the top and trousers were subdued fresh with a black-white stripe shirt and black jeans with a red stripe down the outside leg. The Off-White™ Air Jordan 1  Chicago with neon green and orange laces covered his feet. Four chains on his neck. Gucci pouch across his chest. Louis Vuitton phone case.

Bringing up the Off-White™ x IKEA collaboration, Meech seemed to be aware of fashion’s current climates. He called the Bloody Osiris swag “outrageous” and applauded A$AP Rocky for delivering fashion to a new generation of rappers like Playboi Carti. “That’s a pretty mothafucka,” he said about Rocky.

Meech also knew what’s what in Pittsburgh citing designer Aris Tatalovich as a hopeful peer. “That’s why I was at the party [Year End Review with DJ Based Grvce]. I thought he was gonna be there,” Meech said. Remember Bloody Osiris in the lookbook for Tatalovich’s Stingray backpack. Meech also noted designer John Geiger and model Donovan Green as other people from the ‘Burgh who contribute to the broader fashion scene.

Additionally, Meech connects with local photographers like Devon Colebank to support his image. His goal is to work with well-known photographer Jordan Beckham. More exposure will come from his episode on the “I’ll Call You Right Back” podcast.

Despite the Pittsburgh praise, Meech acknowledged that culture moves slowly here like "Mo Bamba." That song’s "been a hit. I was into that six months before it was a hit,” he said.

The power of the Internet is a “controlling” influence Meech said. “What you see on the Internet isn’t what you see in real life. People don’t get that yet.”

When Travis Scott came to Downtown, Pittsburgh for his “Wish You Were Here” tour, Meech got a standing room only ticket because “I love raging, enjoying the time,” he said. “I’ve been with him since day 1, not like these hypebeast people saying ‘Sicko Mode’ is the best song on the album. ‘Houstonfornication’ fire. ‘NC-17’ fire,” Meech said. That’s his young energy, linking with other artists through Instagram DMs for photoshoots, prowling to various events starting mosh-pits dripped down with a Gucci pouch or Supreme this Supreme that, but he’s got enough taste to wear a tie too.

Still excited about the home furnishings in IKEA (first timer), Meech shared the advice, “If you’re worried about what people think, you’re not gonna achieve anything.”