Compton, California native Kendrick Lamar finds his voice commenting on the reality of the African American struggle; when he raps, "N*gga, and we hate po-po/Wanna kill us dead in the street fo sho," it comes from a place of frustration having lived through truthful tragic events in the recent three years. Today, Kendrick sends another message this time standing up against gang culture. Using his Reebok partnership K.Dot's reach is strong as he presents the Kendrick Lamar x Reebok Ventilator. The Paperwhite suede sneaker protests color wars evident from the alternating "BLUE" and "RED" insignias on the heels, contrasted by the "NEUTRAL" tongue tag. Kendrick's signature, Top Dawg Entertainment branding, and a gum outsole completes the shoe. Hopefully the message, along with the footwear, is well received; buy the Kendrick Lamar x Reebok Ventilator now at European Sneaker Baas, and more retailers on July 18 for €130 EUR (approximately $142 USD).